Have you ever been to a trade show and seen a booth that looks kind of sad? There are no signs or banner in the background just the plain background drape, the tablecloths looks old and worn out, there is printed material on the table but the exhibitor is sitting down with their arms crossed just looking at all the traffic pass by? Even worse is has this ever happened to you? If so there are a few small changes that wont break your budget at your next trade show try screen printed tablecloths and stand up banners.
Visual impact is a top priorities for advertisers. The way a company’s brand presents itself tell a lot about what a company represents, how it operates and what their goals are. Just like the clothes you wear to work tells a lot about yourself professional self. You have to treat your business as it’s own identity and the more planning and attention to detail with really make some one remember you, specially when you only have a few minutes to meet with them at the trade show. Remember the sad booth? A few things they could have done to prevent a failed exhibition without spending any money would have been to move their table all the way to the back of the booth, making an inviting area where visitors could have flowed in and out of the booth with ease preventing traffic jams through the aisle. The exhibitor could have been standing instead of sitting down, not with her arms crossed, rather waiting towards the edge of her trade show booth to invite foot traffic to come learn more about their product or service. Their printed brochures and catalog should have been standing upright on a small stand at the edge of one of the tables on the sides of the booth. You can make a simple stand out of .99 cent foam board. From here they could used a small budget to bump their visual trade show display.
You can make a good visual impact with a small budget. Getting creative and possibly using things you already own can go a long way. For this demonstration we’re going to pretend that you are software developer that offers on line service to construction companies. This will be your first trade show and have very little to work from. Contact current customer that currently use your software, see if you can borrow materials that can be used as decoration. for example hardhats, and construction materials or welding machines. Since your service is web based you will electricity coming to your booth, so be sure to rent this from the exhibition management. You can bring your personal HD flat screen to showcase a small video presentation that your nephew helped you filmed and edit. Bring several computers and laptops borrowed from friends for family to give a live presentation of how to benefit from your software. To help bring more traffic in be sure your booth allows for people to walk into it, and buy screen printed tablecloths, banners and large signs or posters to list the benefits of your software. Give away small inexpensive items to attract more traffic. And of-course always be energetic.
Custom Trade Show Tablecloths .com specializes in custom screen printed tablecloths to give your presentation a professional look. We carry a ray of colors and textiles to help you create that special look that your business brand requires. Some of our most popular formats include table throw style, fitted tablecloths, four sided coverings, 3 sided table cloths, table skirts, round tablecloth throws, barrel style cloths, smaller items like table runners. Decoration methods includes traditional screen printing, sublimation and we’re working on other unique decoration methods like embroidery and appliqué. Have your own tablecloth or runner and someone to print it for you?
We are artists at heart and designer by trade and are dedicated to bringing strong visual displays to the market. Want you to look your best? Let us cover you.